Public Speaking: Anachronisms
A person, place,
or event that is placed in a time period in which it does not belong is called
an anachronism. For instance, Paul Revere riding a motorcycle or George Washington
sitting in front of a computer would be anachronisms. You see advertising strategies
using anachronisms all the time, especially around Lincoln's and Washington's
birthdays and Columbus Day. I saw an ad for fluorescent light bulbs that had
Thomas Edison working on a phonograph. The caption read: "If Thomas Edison
wouldn't have wasted his time on this (incandescent bulb), his phonograph might
have been a CD player."
The relationship
between new and old is always interesting. Anytime you can highlight that relationship
in your public speaking engagements you will evoke mild humor and create more
attention on your product, service, or point.
Here is a good
fill-in-the-blank format. Would (big name from the past) have________________
if he had ________________? All you have to do is make a simple relationship
and your message will be funny and memorable.
Would George
Washington have thrown his money away in the Potomac if he had ABC investment
company on his side?
Once you get the
relationship down, you can adjust the form to suit your public speaking engagement.
The George Washington/ABC investment anachronism could turn into a good, usable
one-liner.
George
Washington wouldn't have thrown his money in the Potomac if he had come
to us for advice.
Had
George Washington carefully pondered before chopping down that cherry tree,
he would have anticipated all the cherry pies that he would have enjoyed.
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