Public Speaking: 
The Rule of Three
One of the most pervasive principles in the construction of humorous situations
is the Rule of Three. You will see it used over and over because it is
simple. It is powerful and it works (see I just used it there in a non-funny
situation) in public speaking. Most of the time in humor the Rule of Three is
used in the following fashion: The first comment names the topic, the second
sets a pattern, and the third unexpectedly switches the pattern to a funny one.
Here's a few examples from brochures advertising my seminars:
In the "How
to Get There" section
From Washington, D.C. take Rt. 50 . . .
From Baltimore, MD take Rt. 95 . . .
From Bangkok, Thailand board Asian Air . . .
By Metro take
the Red line . . .
By Car take New York Ave. . . .
By Steamship take the Chesapeake Bay . .
While in front
of a group while public speaking I might point to an audience member and say
You can make a difference in your company. [Pointing to the next person] You
can make a difference in your department. [Pointing to third fun person] You
can [pause] Well not everyone can do this.
The Rule of Three
is also used in constructing bits.
Three jokes or one-liners on one public speaking topic is enough to create a
rise in the audience, but not enough to tire them about that subject. Don't
forget that the Rule of Three is good in non-funny situations too. Even honest
Abe Lincoln used it twice in the powerful, but short, Gettysburg Address: "We
cannot dedicate. We cannot consecrate. We cannot hallow this ground"; "and
that government of the people, by the people, for the people shall not perish
from the earth."
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