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Public Speaking:

The Front Row
In the research
I did on my recent public speaking trip to Thailand, I discovered that a meeting
or seminar custom is to seat VIP attendees in the front row. No one of a lesser
status either socially or in business would think of sitting closer to the front
than their boss, or someone of a higher social ranking. This is a very loose
and largely ignored custom in Western meetings, and carries a significantly
higher decorum in Thailand and Asia. Since many meetings are rather westernized
anyway, don't fret if your public speaking engagement is not run this way, but
your knowledge and adherence to this custom can earn you some real points with
the people that count.
Room Setup
I normally use
a semi circular theatre style room setup whenever I can. In my Thailand talk,
I found out approximately how many VIPs there would be and set the front row
with plush chairs that were obviously nicer and different than the rest of the
typical hotel chairs. I befriended one of the attendees who knew what the VIP
attendees looked like. When a VIP was identified, either me or my assistant
escorted them to a front row seat. I had some time to blow while awaiting the
arrival of the Governor so, I went around the room allowing the attendees to
name themselves and their corporate affiliations. I started at the back of the
room and ended with the most senior official in the front row. These gestures
were very well received and paved the way for a very productive public speaking
engagement.
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