Public Speaking:
 The Time of Day Does Matter
Public speaking
has aspects related to time of day that you must know about. The first speaker
of the day for an early morning (7:00 a.m. to 9:00 a.m.) program should not
expect hearty laughter. People are not conditioned to laugh a great deal in
the early morning. Many won't even be awake yet. Use more information and less
humor. I was asked by a sales speaker to open up an early morning public speaking
seminar. He said, "I just want you to get them laughing before I start
speaking." I told him that it was not a good idea, but he insisted. I opened
up the seminar with some sure-fire humor to test their responsiveness and got
little response. I cut my material and brought the speaker on stage. He couldn't
get them laughing either. I sat in the audience and watched. By 10:15 a.m. they
were laughing at just about anything.
It's important
for you to know when NOT to expect hearty laughter. It would be a waste of time
to use your best public speaking material at a time when laughter normally wouldn't
be expected. If you didn't know that early morning programs aren't the best
for laughter, you could have your confidence shaken so badly that the rest of
your presentation might suffer. Also, keep in mind that I am giving you general
principles. You might run into a lively group sometime. Just don't expect it.
Many consider
brunch to be the best public speaking time of day to expect a responsive audience.
It is late enough that the folks who sleep late are now awake, but not so late
in the day that early risers are starting to get tired. Lunch is generally a
time for good response for the same reasons as brunch.
In the afternoon
people are starting to get tired. Audience members will retain less because
they are not listening as closely as they did in the morning. You can use more
humorous public speaking and less hard information, but don't expect laughter
to be as intense.
The last speaker
of a long afternoon or evening program should not expect a great response, again
because folks are too worn out. Keep your public speaking short and crisp and
acknowledge the lateness so that the audience knows you care about them. One
time I was the last speaker on a long program in Baltimore, Maryland, for a
food service management company. I was being introduced at 8:35 p.m. on a Monday
night in the fall. What do you think the mostly male audience was thinking at
8:35 p.m. on a Monday night in the Fall? Of course! MONDAY NIGHT FOOTBALL! I
got up and said:
There are three
things I would never want to be: 1. a javelin catcher; 2. the scoop man at a
Donkey Basketball game; and 3. the last public speaker on a long program. (I
looked at my watch.) It's now 8:40 p.m. I'm going to limit my remarks to 15
minutes. I guarantee you will be in the hospitality suite in time for the kickoff.
I kept my promise.
Do you think I
had more of their attention than if I had not made the comment? You bet I did!
Even though it had been a long day, they all had a good laugh during my public
speaking. A little care for your audience goes a long way.
|